OverFlow Legal

http://www.traverselegal.com ― As a trademark attorney, I see things every day, many of which don’t surprise me anymore. But I have to say one thing that I really hear a lot in the area of trademark registration and trademark infringement is, “Hey, my mark is different than the one that is being used by the trademark holder” or “my mark isn’t exactly the same” or “my logo is slightly different.” What people fail to realize is that trademarks protect around the mark. They protect more than just the literal use of the word or the design element or the logo or the colors in the related elements of the trademark use.